Air BnB Marketing: Transform your listing into a destination guests can’t scroll past.
The Power of Professional Storytelling
Your space is more than walls and furniture — it’s an experience waiting to be booked.
Most Airbnb owners rely on quick cell phone shots or basic videos that don’t do their space justice. But today’s guests are scrolling through endless listings… and the ones with emotionally compelling visuals always win.
That’s where I come in.
With professional photography and cinematic video storytelling, your Airbnb listing becomes more than a place to stay — it becomes a dream getaway guests feel before they arrive.
Why Professional Media Matters
40% higher booking rates — Listings with professional media stand out and convert better.
26% higher nightly rate — Guests are willing to pay more for beautifully presented spaces.
2x faster bookings — First impressions drive instant confidence and credibility.
Beautiful visuals don’t just make your property look good — they make it booked solid.
Video Packages
1. Social Media Reel – Starting at $175
A short, scroll-stopping video for Instagram, TikTok, and your Airbnb listing.
Includes: 1 vertical reel (30–60 seconds), music + text overlay.
Perfect For: Quick promotions, teasers, or listing videos.
Add-On: Cinematic Film for +$300 (normally $400).
2. Cinematic Highlight Film – $400
A cinematic walkthrough showing the flow, design, and atmosphere of your space.
Includes: 60–90 second film, interior/exterior coverage, licensed music.
Perfect For: Airbnb and VRBO listings, websites, or YouTube.
3. Lifestyle Feature Film – $900 (includes $300 talent)
Show the experience — a couple sipping coffee, friends sharing dinner, cozy nights by the fire.
Includes: 1–2 min film, 2 short reels, on-camera talent, cinematic color grading.
Perfect For: Luxury or themed stays, brand collaborations, influencer campaigns.
5. Luxe Content Library – $1,800+
Your complete content vault — cinematic storytelling plus a gallery of 40–60 edited clips for ongoing marketing.
Includes: Signature cinematic film, 3 social reels, all footage edited and color-graded for reuse.
Perfect For: High-end or designer properties that want consistent, on-brand visuals.
Photography Add-On Options
Add to any package:
20–30 professional images – +$350
Additional short reels – +$50 each
Extra lifestyle talent – +$300 per model
Your visuals are fully licensed for use across Airbnb, VRBO, websites, and social media.
Why Work with Wes Robert Photography
I don’t just capture rooms — I capture stories.
Every project is designed to help you:
Showcase your property’s unique character and design
Create emotional connection through visuals
Drive more bookings at higher nightly rates
Whether your Airbnb is cozy, modern, or luxury — I help you show guests what makes it unforgettable.
Book your Airbnb shoot today — and start filling your calendar
Why You Shouldn’t Rely Solely on Airbnb or VRBO to Be Seen
Relying only on Airbnb or VRBO to bring in bookings is like opening a beautiful boutique in the middle of the woods — it might be amazing, but few people will ever find it.
Today’s short-term rental market is crowded, competitive, and algorithm-driven. The properties that rise to the top aren’t just well-reviewed — they’re well-branded.
1. The Platforms Are Pay-to-Play
Airbnb’s algorithm favors listings with recent activity, frequent bookings, and high engagement. But when thousands of hosts in your area are competing for those same clicks, even beautiful listings can get buried.
Stat: According to AirDNA, there are over 2 million active Airbnb listings in the U.S. — and only the top 10% capture over 60% of bookings.
A standalone website with high-quality visuals allows you to control your visibility, run ads, and direct potential guests straight to you — not just through Airbnb’s filters.
2. Professional Visuals Create Scroll-Stopping Power
Professional photography and cinematic video content give you an advantage that the algorithm can’t suppress: human emotion.
Guests aren’t buying a place to sleep — they’re buying a feeling.
When your photos and videos create an emotional connection, guests remember your listing even after scrolling through dozens of others.
Proof: A study by Airbnb found that listings with professional photography receive 24% more bookings and earn 26% higher nightly rates.
Your visuals don’t just make your property look good — they make it book faster and for more.
3. Your Own Website = Your Own Brand
A simple BnB website acts as your 24/7 salesperson.
You can:
Embed your photos and videos beautifully
Share your story and what makes your stay unique
Link to Airbnb and VRBO listings for easy booking
Collect guest emails for future marketing
Showcase press, reviews, and brand partnerships
Having your own website builds trust — and gives guests confidence that you’re a legitimate, professional host.
Proof: Properties with direct-booking websites report up to 30% repeat guests and lower platform fees (Guesty 2023 data).
4. Social Media Is the New Search Engine
Instagram, TikTok, and Facebook aren’t just for pretty pictures — they’re where travelers discover their next trip.
Posting consistent video clips, lifestyle content, and guest experiences helps you:
Reach new audiences organically
Stay top-of-mind between bookings
Build local brand partnerships (restaurants, experiences, photographers)
And the best part?
Those clips can be repurposed from your professional shoot — giving you months of content that drives traffic long after the listing goes live.
Proof: According to Expedia’s 2024 Traveler Report, 70% of Gen Z and Millennials say they choose destinations they first saw on social media.
5. Retargeting = Rebooking
Ever notice how when you look at a product online, you see it everywhere afterward?
That’s retargeting — and it works for Airbnbs too.
By running a simple retargeting campaign (through Facebook or Google Ads), you can show your property’s video or photos to anyone who:
Viewed your website
Clicked your social media content
Or visited your Airbnb listing but didn’t book
It’s like a gentle digital reminder saying,
“Hey — that cozy cabin you loved is still available.”
Proof: Retargeted ads have been shown to increase conversion rates by up to 147% compared to standard ads (Wishpond Data 2023).
The Bottom Line
Airbnb and VRBO are incredible platforms — but they should be your starting point, not your entire strategy.
To truly stand out, you need:
✅ Scroll-stopping visuals
✅ A simple, branded website
✅ Consistent social media presence
✅ Smart retargeting ads
Together, they create a visibility engine that keeps your property booked — not just listed.
Ready to Elevate Your Airbnb Brand?
Let’s create the visuals and strategy that help your property get seen, remembered, and booked.